“It’s weird. I’m a Christian, and even I don’t like us very much,” says Tim Sinclair as he opens his book Branded: Sharing Jesus with a Consumer Culture. The problem with Christians, Sinclair explains, is that we have a problem when it comes to “marketing Jesus.” Instead of showing, sharing, and spreading the Gospel the way we should, we have been fretting over the details. Throughout the book, Sinclair guides readers to draw their own conclusions but focuses on representing God and building relationships with others to “show, share, and spread [Jesus].”
Sinclair does a brilliant job interspersing humorous quotes and personal anecdotes with convicting statements. His casual, conversational writing allows the readers to fly through the 143 pages, spending as much or as little time as they want in deep thought or discussion if reading with a group. If unable to read the book all at once, readers are sure to enjoy the short chapters.
Within each of those chapters, the author directs his attention to a certain point associated with marketing Jesus to the consumer culture of the 21st century. As Sinclair wrote, “Missions don’t change. Tactics do (or should).” The mission will always stay the same; “[Jesus] said to them, ‘Go into all the world and preach the gospel to all creation’” (Mark 16:15). However, the tactics of relating Jesus to the fast-paced “now” culture needs to be shaken up. Christians need to represent God in a way that is neither weak nor hypocritical.
Sinclair writes in an inspirational, instructional way that all readers will relate to and understand. In the end, readers are left to draw their own conclusions but are pointed in the right direction – the path to living out their relationship with God with love for all. This book would be best discussed at a church small group. However, I would suggest it for anyone who wants to start sharing Jesus and be “permanently marked by our Savior.” – Katelyn S. Irons, www.ChristianBookPreviews.com
We sport "Jesus Saves" bumper stickers on our cars and "WWJD" bracelets on ourselves. We post Bible verses on our Facebook profiles and Tweet profound quotes from Christian thought leaders. But when it comes to sharing our faith verbally, we become tongue-tied. What would life look like if we stopped mass-marketing Jesus and started marketing our faith by sharing relationally, from person to person? Using examples from our consumer culture, author Tim Sinclair shows Christians that sharing Jesus has nothing to do with our trinkets or our Tweets. It has everything to do with being personally branded by Christ. With being forever changed by Jesus. With being permanently marked by our Savior. Witty but true, Branded offers motivation and inspiration to put our God above our gadgets and share our faith in ways that are honest, authentic, and--most importantly--effective.